Red Bull Hangar 7
Hangar-7 at Salzburg Airport is a unique building which houses the historical Flying Bulls aircraft fleet and a collection of Formula 1 race cars. Hangar-7 also offers space for art exhibitions. And with its Restaurant Ikarus, two bars, an Outdoor Lounge and one café, it is not just an events location, but a meeting point for art lovers and bons vivants, too.
While we would not call ourselves bons vivants, we had a great lunch at the Mayday Bar. For someone who tries to stay away as far as they can from vegetables the white asparagus dish, I had there was excellent.
“Sometimes you have to go up really high to understand how small you really are.”Felix Baumgartner
Red Bull Stratos
Austrian-born Felix Baumgartner started skydiving at 16. He perfected the art and in 1988 began performing skydiving exhibitions for Red Bull. His adventurous spirit and Red Bull’s out-of-the-box thinking meshed well, sparking a now decades-long collaboration. The idea for a free fall from the stratosphere, a planned altitude of 120,000 feet, was conceived in 2005. It was finally named The Red Bull Stratos project, and its goal was defined as transcending “human limits that have existed for 50 years.”
Felix Baumgartner launched from Roswell, New Mexico and ascended to the stratosphere in a helium balloon, jumped, and became the first person to break the speed of sound in freefall. The feat was the culmination of years of work by a world-leading team of experts who continue to share their research findings with the scientific community.
Red Bull History
The story of the Red Bull energy drink began as Krating Daeng, which was introduced to Thailand in 1976 by the ethnic Chinese entrepreneur Chaleo Yoovidhya.
Drinks of this kind are hugely popular in Thailand, where they are sold for around 10 baht (30 US cents) and are targeted at low-paid workers enduring long hours: taxi, tuk-tuk, truck and bus drivers, and construction workers.
In 1956, Chaleo Yoovidhya set up his own manufacturing business, T.C. Pharmaceutical Industries, to make antibiotics. He noticed that many Thai workers developed a penchant for the energy-boosting Japanese concoction by the name of Lipovitan D, which gave Chaleo an idea. He tinkered with Lipovitan’s recipe and made a sweeter version to appeal more to local taste buds.
He designed the logo for his drink, which was then still regarded more like medicine than a refreshment, with two charging bison that evoked the iconography of bulls steeped in mythological undertones wedded to the mystique of rejuvenating concoctions.
During a visit to Thailand that year, Dietrich Mateschitz, a globetrotting Austrian marketer who was selling toothpaste, found that a bottle of Krating Daeng cured his jet lag. He approached Chaleo with an offer: to set up a company in Austria to sell the energy drink abroad.
Mateschitz changed the name of Krating Daeng to Red Bull, tinkered slightly with the flavoring, carbonated it and added the idea as a mixer for alcoholic drinks and the two became billionaires.
Hanger 7 Facts
Designed by the architect Volkmar Burgstaller, Hangar-7 opened its doors on 22. August 2003 – after a planning and construction phase lasting just four years.
The unique steel and glass construction is the defining characteristic of the building, for which 14,000 cubic meters of concrete, 1,200 tonnes of steel and 7,000 square meters of glass were used. The glass was processed into 1,754 different-sized and – to some extent – specially curved panes.
Hangar-7 itself stands on an area of 3,700 square meters, and its superstructure covers a total area of 4,100 square meters. The hall is around 100 meters (330 ft) long, 67 meters (220 ft) wide and 14.5 meters (50ft) high. The length of the silicone-filled glass joints amounts to 16 kilometers (10 miles).
With no entrance fee what’s not to like? My wife likes the food and I get to see many exciting racing cars, bikes, and planes. I also get to pick up a model or two. The museum has become a regular stop on our visits to Salzburg.