Scalextric
 In 1939 Bentram "Fred" Francis
1939 started a tool-making company, which ran twenty-four hours a day throughout the war years. Two years after the armistice he turned to a gentler cliental following a childhood ambition to become a toy-maker, and founded Minimodels Ltd which, among other toys, produced Scalex and Startex clockwork cars. What separated his Scalex cars from the competition was that a hidden fifth wheel discarded with the need for a key. By 1952 demand for Minimodels toys was so great that in order to expand the company relocated to a new, purpose-built factory at Havant in Hampshire but as often happens with toys the public soon was demanding something new. At a London toy fair Francis saw a display featuring battery-powered cars running around a track, but without user control. As a true toy man he new straight away what was missing, real 'play value'. After 6 months of investigation and seeing the giddy reactions of his marketing people as they tried to control the now electric-powered Scalex cars - renamed Scalextric convinced Francis that he was onto a winner.
In 1957 Scalextric caused a sensation at the Harrogate Toy Fair with cars running on a rubber slotted track that picked up electric current from beneath a groove with the aid of a 'gimbal' wheel. Power was supplied by batteries located in a little cardboard hut with each driver had his own on-off button to control his car and the race was on.
After two hugely demanding years he sold the expanding company at the end of 1958 to Lines Brothers Ltd, producers of the Tri-ang Railways system.
Tri-ang replaced the tinplate bodies with plastic moldings and replaced the motors with ones of their own make. Tri-ang also introduced hand controllers that greatly improved the users ability to control their car. The American public by this time had been introduced to the new hobby by retailers such as Polk Hobbies of New York, a major promoter of slot car racing in the 60's.
By 1964 Scalextric was well established having signed the 1963 World Champion, Jim Clark to promote their brand. Cars were being produced in factories in France, Australia and New Zealand
as well as a manufacturing and distribution agreement in Spain which would evolve in later years to the SCX brand. Also that year the first Scalextric World Championship was held in London.
The results were reported on in the January 1965 issue of Model Cars:
Former World Champion, Jim Clark, who acted as timekeeper, led the terrific burst of cheers for Fritz Jakober - for 14-year-old Fritz of Lucerne sailed through heats and finally won the overall championship at the miniature European Grand Prix organized by Scalextric.
From France, Italy, Germany, Holland, Belgium, Switzerland and the United Kingdom competitors converged upon London. Each competitor, already a National Champion, had raced the various preliminary heats in his own country and had been flown by Scalextric to London for the Grand Prix at the Tri-and showrooms in Haymarket.
Over 20 laps of the tricky and exciting circuit in the final there was literally nothing in it, first Jakober and then (Andre) Plumier. Jakober at the first bend then Plumier at the second, Jakober over the fly-over and neck and neck down the straight, with the Porsche and Lotus miniatures reaching scale speeds of over 150 m.p.h. |
Within a short space of time, other British companies such as VIP , Wrenn ,
SRM and Airfix introduced their own slot car racing systems while MRRC continued to supply cars and parts, now for the new slot cars. Tri-ang strove to stay on top of an ever-growing hobby by heavily promoting Scalextric through the efforts of various drivers including Graham Hill.
In America manufacturers such as Aurora, Strombecker, A.C. Gilbert and Eldon produced cars while in Europe, manufacturers included Miniamil, Circuit 24 and Jouef in France, and Faller, Fleischmann and Carrera in Germany.
Strombecker
Strombeck-Becker from Moline, Illinois, started by Swedish immigrants as recycler of scrap wood. In 1922 they started to produce wooden toys. In 1961 Dowst acquired the hobby division of Strombeck-Becker, hired 14 designers, and retooled its factory to facilitate production of car-and-track sets. The first model of Strombecker was a modified version of the battery-powered Maserati 250F. Strombecker sold its cars in kit form and ready-to-race models. RTR models were also offered in sets. Sales of the toys, which were marketed under the name Strombecker, jumped from 20,000 to 500,000 sets by 1963. With the cars now comprising the firm's main source of revenue, Dowst Manufacturing changed its name to Strombecker Corporation. Originally the company offered two scales, 1/24 and 1/32. The production of the 1/24-scale models was ceased in 1964 and the company concentrated on the 1/32 home market becoming Scalextric's main competitor.
The Birth of HO
  Aurora Plastics Corporation was founded in March 1950 by engineer Joseph E. Giammarino, his cousin Gennaro, Abe Shikes and John Cuomo as a contract manufacturer of injection molded plastics. In 1952 the company began the manufacture of its own line of plastic model kits. In 1960 Aurora went slot car racing basing their Aurora Model Motoring HO or "half O or OO gauge as it was called in England on the work of English inventor, Derek Brand who first developed a small motorized car to be used with model railroads. Hi company, Playcraft Model Motoring system was on display at an English toy fair and Aurora promptly acquired the marketing rights to the Model Motoring product line for sale in the U.S. Market.
The cars had what was called a vibrator motor developed by Brand. The motor used a miniature push rod that would supply and then cut electrical power to a coil that would become magnetized and demagnetized. This caused an actuator reed to vibrate up and down and in so doing turn the drive gear.
After numerous complaints the cars were replaced by the legendary Thunderjet 500 slot car model that was introduced in 1963. The T-jet motor, also invented by Brand sat upright in the chassis and were easy to service because of the simple gearing and replaceable parts. This motor is sometimes referred to a pancake type. The size of the cars made it possible to easily set up a course on the family carpet. By 1965 Aurora had sold an astounding 25 million HO slot cars, the most popular line of slot cars in history. Dwarfing the sales of and other slot car company in the United States regardless of scale. 
| "In the 1960's a slot car was on almost every little boy's list of most wanted toy. Credit card processing was just starting to make their way into stores so these were something you had save up for or get as birthday presents." |
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